MacGyveress. Critical Thinker. Bakeries Hunter. Designer. Creative Director.
Available with limited capacity remotely and/or on-site in Berlin and Europe.
The most significant project among the clients I worked with last year: uplifting, through rapid prototyping, the design practice of the in-house innovation studio at Babbel, one of Berlin's large tech organizations, while contributing to shifting the company culture from a marketing to a design-driven culture.
Facilitating workshops, running interviews with end-users, and building prototypes, gave me the opportunity to interact with a diversity of stakeholders on a daily basis, from language learners to designers, engineers, linguists as well as the C-suite.
My expertise is in bringing a rigorous Design Thinking approach to problem-solving, from Research to hands-on Rapid Prototyping, while building a long-lasting workout habit of thinking outside of the box.
Since 2016, I have been empowering aspiring designers to become sharp, rigorous, and innovative professionals, teaching them the intricacies of Design Thinking and Job to be done methods, through end-to-end portfolio cases, from research to prototyping and testing.
Fast forward to 2021, I have mentored 70+ resilient human beings, from a flight attendant to a military officer.
Scroll through their testimonials.
Since 2012, I had the opportunity to work with a variety of companies and industries from self-funded startups, Series-A to large corporations. In-house, remote, as the first designer, with distributed teams, from Silicon Valley to Europe.
Self-taught, I started off as a UX Designer when it wasn't yet a thing. After a few clients under my belt, I get more involved in the end-to-end process from research to prototyping, service design and building the final UI.
My essential chopsticks: Design Thinking, MVPs, Figma and The Job To Be Done.
While in Silicon Valley from 2015 to 2017, I had the privilege of participating in Design Thinking workshops at the D.School of Stanford with Sir David Kelley, running one myself, building a collective interactive installation for the MakerFaire with the folks at Noisebridge Hackerspace, and being involved with open-source and non-profit organizations like OpenFarm and Signal.
In my previous life, I was into continuous improvements of assembly lines processes in manufactories like L'Oréal and Alstom in China. The best introduction to dealing with multiple stakeholders, interviewing Ops, conducting research, and experiencing lean methodologies!