Orbiting has been waiting in the drawer for some months before I joined the team.
The challenge was to quickly get a sense of the work to get done in order to ship Orbiting asap to the App Store. And enable anyone to start using it.
Shipping as a priority, while making sure to deliver a consistent and unique brand identity from logotype decision-making, color palette consistency to copywriting brand tone. As the competition is fierce among conversational apps, it was key to stand out from a Messenger, Slack or WhatsApp-like app. Moreover, when you have awesome and talented humans on your team, you can't launch a boring app.
App Store screenshots
Website landing page
Going back to understanding the user frustration
Launching an app is one step, understanding our users' frustration is another. We didn't have any data to back up our assumptions about how Orbiting was exactly improving the life of our users. We definitely needed to investigate more about how they were doing, before it exists.
The game of the musical chairs
Being a remote team with complementary and overlapping skills among us — Nick and I overlapping in Design, Harper and Jovan overlapping in Development, Jovan and I overlapping in iOS, Harper and I overlapping in Front-end — gave us the advantage to constantly iterate on our deliverables.
If you're interested in accessibility for the Deaf, I highly recommend to check out these videos from CK and Amber Galloway Gallego who both bring sound and music to the Deaf. Lately, I've found out about Zach Lieberman who built a real-time sound map to visualize sounds in A.R.